Success within digital marketing is all about strategic offer placement. Affiliate marketers who have been in the industry for years emphasize the importance of determining traffic sources when running a campaign. In the marketing arena, offers are like click-baits. If you know the type of traffic on a particular source, you can come up with better suited offers.
While there is no combination of traffic sources and advertisement types that guarantee results, there are several hotspots for affiliate-referred traffic. In this blog, we have listed 5 major traffic sources for affiliate marketing and the type of offers that work on these platforms.
Know the Hotspots
First things first, target the traffic sources you want to hit. Although the internet is driving traffic from everywhere, these 5 digital spaces account for the majority of the traffic:
- Search Engine Optimisation
- Search Engine Ads
- Built-in Ads
Now, let’s discuss each one of these sources in detail.
The increasing number of Facebook users is compelling brands to market their products on this platform. Facebook ads are gaining popularity in the digital marketing world, and the click-to-conversion rate for these ads is also quite impressive. Facebook has been ranked as one of the top traffic sources after Google. If you use the right content, you can drive good traffic from this platform. Here are a few ways you can make the most of this social media channel:
This is the most effective and direct way to get the attention of your target audience. However, you will have to adhere to the marketing guidelines to promote your brand. Regulations tend to evolve into more strict territory so it is beneficial to keep up to date with the guidelines of the traffic source. Some obvious restrictions include refraining from offensive language, hate speech, or R-rated content in your ads. If these are violated there is a good chance your ads will be removed. In some cases, you may also get banned.
There are a lot of closed and open Facebook groups where you can promote your brand. Target the groups that can relate to your marketing campaigns. Marketing segmentation is crucial!
If you want to get a steady following on Facebook, create a dedicated page, and keep it active. Use hashtags and tags to attract organic traffic. You can also invest in paid partnerships to target the audience of another brand. The more followers you get on your page, the more credible your brand will become.
Search Engine Optimization
Some trends never die – Search Engine Optimization (SEO) is one of them. SEO is one of the most effective ways to get traffic and it has been since the start. There are SEO tools that can help you with keyword optimization to bring your page up in the google search results. Creating SEO content demands a lot of effort and creativity, but the traffic you get from this source have higher chances of converting.
Search Ads have a similar approach to SEO, except this marketing technique involves listing offers/ads based on consumer queries on search engines. It is a highly targeted marketing approach but requires a solid strategy to execute successfully. Just like SEO, the conversion rate of Search Ads are typically high.
Here are some valuable tips for marketers to attract traffic using search ads:
- Pick queries from less frequently used search engines
- Develop a sales strategy
- Use click-baits in your ad scripts
- Target prospects that are likely to convert
Built-in or native ads are an adaptable form of marketing. They are created to match the outlook, theme, and purpose of the hosting platform. Built-in Ads appear as if they are a part of the platform, which is why they are termed as ‘native’. Since these ads appear without any interruption, they are less likely to be perceived as push marketing. The probability of users scrolling through their feed and clicking on these ads is favourable.
Although there are several best practices you should incorporate in your marketing strategy to make native ads work, the most important thing is to work on the format and style of your ads. Also, adopt a tone that blends well with the overall feel of the host channel. Lastly, build a solid marketing campaign around the ad. Grab users’ attention by uploading teasers and dropping hints about the offer.
Unlike Facebook, you can’t use Instagram for uploading any type of content. Firstly, you need to have a page representing your brand. Then, you have to understand how hashtags work. Here are some tips for building followership on this platform:
- Create an impressive profile, briefly describing your niche in the bio.
- Use high-quality images and well-written content to promote your offers
- Collaborate with other brands; tag them in your posts and give shout outs
- Use giveaways to increase the number of followers
- Endorse your brand through Instagram ads
We’ve covered the basics of how to drive affiliate-referred traffic for your brand. The beauty of digital marketing is you can use any platform and any type of content that works for you. With the growing platform economy there are endless opportunities. We’ve just listed the five traffic sources that are known for driving the most traffic.
Don’t be afraid to try different channels or run test campaigns. One offer might not perform well with Search Engine Ads, but crush it on Facebook! If you have any further questions, let us know in the comments section. We always try our best to answer your queries as soon as possible. Good luck!