Affiliate Traffic In Trends 2020 and 2021

Affiliate Traffic Trends In 2020 and 2021

Now that we are already (almost) done with 2020, it is safe to conclude that this year wasn’t how we expected it to be. But, on the brighter side, Affiliate Marketing didn’t sleep (even in the worldwide lockdown!). Instead, it has gotten bigger and better with so many tech launches and people’s changing demands for stay-ins.

Let’s have a look at what the remaining part of 2020 and upcoming 2021 holds for the affiliate marketers. In this article, we’ll start with the tried and tested traffic sources and then move to the promising verticals that have spiked throughout. So, without further ado, let’s dive into it!

Traffic Sources

Google:

Google is like “Friends” of affiliates; people keep coming back to it no matter what. The search traffic is massive there, and for someone who is well versed with SEO methods and Google Ads, it is heaven! With time and saturation, the skills and requirements to work with advertising on Google are getting a bit challenging.

So, if you want to get a profitable audience, you are a little late to the party. But, again, all you need is just a little hard work, and you’ll be surely paid for it!

“What are the best verticals for Google ads?” Sky’s the limit for Google ads, but some of the verticals that made a good profit are Nutra and E-commerce.

Facebook:

Now that the election is done and dusted, Facebook has started relaxing its banning everything policy. It’s a good time to hop back on Facebook advertising and make some money. As a Facebook user, you must have seen ads for literally everything! From groceries to clothing to whatnot, Facebook allows you to create almost all kinds of ads. So, there isn’t any limitation when it comes to advertising on Facebook.

However, if you want to be on the safe side Nutra, Finance, and E-commerce are the most likable by the audience. When it comes to CIS, betting and casinos have proven to be very profitable. However, always keep an eye on locations where you want to run the ad campaign as CIS is not suitable for all countries.

Push Notifications:

You’d be lying if you say that you are not subscribed to at least one of the push notifications. However, push notifications are a little risky as they don’t always end up being successful. But, those who hold expertise in push notifications are gaining some good profit. Apart from the traditional push notifications, Affiliates should also focus on in-app push and in-page push. These two can be really effective for those who are ready to scale.

Push Notifications are great for Dating, CC Submit, Sweepstakes, and Software verticals as these verticals provide a good volume of an audience (and that too for a fraction of money!). Moreover, for scaling Nutra and E-commerce campaigns, push notifications can be used after adjusting the funnels accordingly.

Pop Traffic:

Pop Traffic hype started declining after Chrome started cutting it down. But, there are a handful of people who are taking the best part of the pie leaving little to none for others.

Pop Traffic formats keep evolving like Taylor Swift’s taste in men. The new format in town is interstitials, it looks similar to pop up, but it complies with the policies of Chrome that surely results in good engagements. If you have a well-planned approach mixed with some expertise, pop traffic can be profitsome!

Pop Traffic doesn’t work for all departments. You have to be very careful when working with it. The most tried and tested niches are Sweepstakes, Dating, and Software. The audience is always on a hunt for something free, massive discounts, and appealing. And, that’s when the Pop Traffic becomes the savior!

SMS Traffic:

SMS Traffic is not the same as it was a few years back. You might still see some of the advertising through SMS, but there is a regular check and balance by authorities to avoid malignant advertising. It is quite challenging to launch a campaign with SMS, particularly in CIS, Europe, and some of the Asian countries. But, there are some workarounds (fingers crossed!).

TikTok:

So, now a video-sharing application is ready to open doors for advertising? Well, that’s new! Tiktok is working days in and out to make a smooth process flow for advertisers. However, the only issue that’s delaying the launch is “how to get an advertisers account?” With constant efforts and some external support, they’ll surely figure it out soon. Considering the popularity of TikTok, we are certain it’s going to be a game changer.

Verticals

When it comes to verticals, these corona situations have definitely been advantageous. With creative campaigns, verticals have grown and expanded even in these times. Here are some of the verticals that have risen in 2020 and will most probably keep the same pace in 2021:

Betting Vertical:

Since the whole world went into a lockdown, so did the matches leaving betting vertical in mere fragments. But, no worries, once the matches will resume again (as we already see that happening), people will start betting for their favorite teams and players. Even with the closed-door matches, betting won’t stop at all! In a month or two, the betting vertical will recover and soon be back in the game.

Gambling Vertical:

As everything shut down, it was the right time to make people move to online gambling. And, Corona has made people run out of things to do at home, which is surely a reason that the gambling vertical has taken heights like never before.

Even though online gambling casinos are a little tricky to get hold of, if you just keep some patience and make people stay for longer times, it will surely pay off! It is also market-friendly, as people can get into gambling without having to worry about emptying their pockets.

Now, here comes the question, “which platform or source is the best for the marketing gambling vertical?” Well, since the traffic is high-quality for casinos, the platform should be chosen very wisely. On top of the head, Facebook seems a very good option, but the campaigns should have very creative angles as Facebook policies don’t support gambling.

A relatively newer approach is “streaming.” People play online in casinos and provide other people with affiliate links. There is not much saturation for this approach, so it is a good market to conquer if you are looking to jump into something new.

Nutra Vertical:

Let’s not forget Nutra Vertical as it is the old boy in affiliate marketing town. People have spent months in their homes binge-watching TV shows and hoarding up snacks. Now, since the Covid-19 lockdown is getting a bit relaxed, people want to be fit, healthy, and beautiful again, and that too from the ease of their homes. Well, that’s good news for Nutra vertical affiliates.

The new Mastercard and Visa Regulations can be a bit of a challenge for this vertical. However, the right offer and a creatively thought campaign never go in vain. A good volume can be made in this particular vertical; all it takes is hitting the right audience.

The internet went all crazy with the new CBD oil trend, naming it labels like miracle drug and cure for everything. All this buzz made a huge demand for this oil, so affiliates can take notes as the buyers are already in line to purchase it. However, do make sure it is legal to sell where you are planning to target it.

CC Submit offers:

The evergreen CC Submit offers are surely going to remain evergreen for this and upcoming year. And the reasons are obvious, new products matching the trends, simple flow, high payouts, and an already established and accepted traffic are all favorable to this vertical. There is a general audience interest in giveaway affiliates, and this is a cherry on top for creating funnels and making good profits.

Sweepstakes:

It’s already the tech-time of the year. So many interesting launches have already made their way, including the PS5, iPhone lineup, and not to forget Samsung’s new Note Ultra. People will surely be more interested in Sweepstakes offers at this time of the year, as everyone wants to get hold of new phones and gaming consoles. This is the time when this vertical will go up, and affiliates should definitely take advantage!

Conclusion

Affiliate marketers have faced new kinds of challenges in these Covid-19 situations. But, many of them have overcome these challenges and are ready to make their way into 2021. With the changing needs and demands, affiliates have to make sure they are scaling their expertise while not compromising on the approaches that they are proficient in.

When it comes to affiliate marketing, it has always been “the first one gets the oyster, the second gets the shell.” So, it’s best to hop on the journey as soon as possible to get the maximum benefit. We hope you found this article helpful. Let us know if you have any questions in the comments section. We always try our best to answer all your queries as soon as possible. Cheers!